The Tools to Run Your
Art Business Like a Pro
10 interactive tools that track your income, manage your clients, calculate your prices, and keep you organized. Not just static worksheets but smart systems that do the work for you.
Why we are here
Welcome to The Business Side
Sound Familiar?
You're making art.
But are you running a business?
- You're guessing at prices instead of calculating them
- Your "marketing plan" is posting when you remember
- You've lost track of who bought what (and when to follow up)
- You have no idea if you're actually making money or just staying busy
- Every invoice, contract, or bio starts from a blank page
What's Included
12 Tools to Get Organized
Pricing Workbook
Know exactly what to charge for your work. Walk through your costs, time, and profit goals to arrive at prices you can stand behind.
Income & Expense Tracker
Finally see where your money is going. Track sales by product, monitor expenses by category, and know your actual profit each month.
Inventory Tracker
Catalog every piece you've made. Track status, location, and value. Know exactly what's available, sold, or out on consignment.
Client & Collector CRM
Track relationships, purchases, and follow-ups. Remember who bought what, when to reach out, and never lose a lead again.
Invoice Template
Professional invoices with auto-calculating totals. Fill in your info, send, and look like the professional you are.
Commission Contract
Protect yourself and set clear expectations. Covers scope, timeline, payment terms, revisions, and usage rights.
Content Calendar
A 12-week content plan laid out and ready to fill. Content pillars, post types, and a realistic schedule you can actually stick to.
Artist Bio Builder
Three versions (short, medium, and full) ready to copy and paste. Answer the prompts, get a bio that sounds like you (not like everyone else).
Media Kit
A polished one-pager for galleries, podcasts, and press. Your bio, stats, high-res images, and contact info - ready to send.
Wholesale Pricing
Calculate your wholesale margins and set up volume discount tiers. Ready for when galleries and retailers come calling.
Show & Market Checklist
Everything you need for art fairs and markets. Packing list, booth setup timeline, day-of checklist, and post-show follow-up tasks.
90-Day Business Roadmap
Your step-by-step action plan broken into weekly tasks and monthly milestones. Tells you exactly what to focus on first so you're not guessing where to start.
Included free during launch only. This bonus will be removed.
Why This Kit Exists
Five Problems. One System.
Every art business runs into the same five operational problems. This Kit was built to solve them.
1
You Don't Know What to Charge
So every sale feels like a negotiation
You look at what other people charge, pick a number that doesn't feel "too much," and hope for the best. Your prices end up based on comfort level instead of actual costs. You undercharge, or you freeze up entirely and don't put a number out there at all.
You've done the math. You know what your materials cost, what your time is worth, and what the market will support. When someone asks your price, you have an answer. The number isn't a guess anymore.
2
You Don't Know Where the Money Goes
So you can't tell if you're actually profitable
Money comes in, money goes out, and at the end of the month you're not sure what happened. Tax season is a scramble. You don't know which products actually make you money versus which ones just keep you busy.
Every dollar is tracked from day one. You can see at a glance what's coming in, what's going out, and what you're setting aside for taxes. When someone asks "is this working?", you have a real answer.
3
You're Not Ready When Opportunity Shows Up
So you scramble, stall, or miss it entirely
A gallery asks for your bio. A brand wants to collaborate. Someone with a big audience wants to feature you. And you don't have anything to send them. You spend two days scrambling to put something together. By the time you respond, the moment has passed.
Your bio is written in three lengths. Your media kit is one email attachment away. When the opportunity comes in, you respond the same day with something polished, because you already did the work.
4
Client Work Runs You
So you end up overworked, underpaid, or both
You agree to a commission over DM. There's no contract. The scope keeps creeping. The client asks for a fifth round of revisions and you don't know how to say no because you never defined the boundaries. You finish the project exhausted and underpaid.
The contract is signed before work begins. Revisions, timeline, and payment terms are defined upfront. The invoice goes out in minutes. The client's details live in your CRM. The work is protected. You get paid on time.
5
You Post When You Feel Like It
So marketing feels like a second job you never signed up for
Some weeks you post every day. Some weeks you disappear. There's no plan, no rhythm, no idea whether what you're posting is doing anything. You feel guilty when you're not posting and overwhelmed when you try to catch up.
You sit down once and plan 12 weeks of content. When it's time to post, you already know what to make. The pressure drops because you're working from a plan instead of staring at a blank screen every morning.
From the Community
What Artists Are Saying
"Short, Sweet, and PACKED with Information! I've been on and off freelancing for nearly a decade now, and all of the information and guides that Renee and Marco built here I think can be used for any skill level. Whether you're new to the field or an industry veteran, there's some great resources to help build a solid foundation for the business side of the creative process!"
CupOh Joe, Freelancer"These templates are a great starting place for those starting out and wondering what to track and how to track."
"This course helped me discover and close gaps in my business I didn’t even know were there! I’m very grateful for the checklists and workbooks too."
"Thank you for this kit! I've been searching for this type of set-up for a long time and I'm excited to be better organized as I move forward with your help."
"This is undoubtedly one of the best investments I've made for myself as a freelancer and as someone who tables conventions. I learned a lot, and immediately put the tools to use. As someone who just filed taxes for 2025 a few weeks ago and struggled with keeping things organized, the Income and Expense Tracker alone is so helpful. The contract outline helped provide a frame work for me to tailor my already existing one, and Renee's explanations make using the tools very straight forward and easy. This Kit is going to save me so much time and frustration in the future, I can't thank you both enough."
"The videos are short, but the content is deep. This starter kit has all the files you need to keep track of your business. From client relations to overhead expenses, everything is arranged neatly into interactive spreadsheets and files that you can carry with you in multiple formats. The videos with Renee are very informative as she explains how to use each one of these templates in a clear and concise manner. These templates were exactly what I needed to help bring to reality my previously vague business plans. Thank you, both Renee and Marco, for including this as a course!"
"This template bundle showed up on my Instagram at just the right time - I'm so thankful for a one-time purchase product instead of a subscription, it's so much easier to trust. The templates solve problems I didn't realize I had - why didn't it occur to me to use a CRM for my art business when I have used systems like that in my day jobs? Thank you guys!"
Is This For You?
The Starter Kit is Perfect If...
This is for you if...
- You're ready to get organized but don't want to build from scratch
- You need the basics handled so you can focus on making art
- You're a DIYer who just needs the right tools
- You value your time over figuring it all out yourself
- You want to look professional when opportunities come
This is NOT for you if...
- You want someone to do it all for you
- You're not comfortable with basic spreadsheets
- You need hands-on coaching or strategy (we offer that too)
- You're not ready to take action on your business
Get Instant Access
Everything You Need to
Run Your Business
10 Essential Tools
- Income & Expense Tracker
- Inventory Tracker
- Client & Collector CRM
- Invoice Template (auto-calculating)
- Commission Contract
- Content Calendar (12 weeks)
- Artist Bio Builder (3 lengths)
- Media Kit
- Wholesale Pricing Calculator
- Show & Market Checklist
Also Included
- Video walkthrough for each template, both Excel and Google Sheets versions, and lifetime updates
Bonus Guides Included
- Quick Start Guide
- Scripts for Hard Conversations
- Pricing Pitfalls
- Business Terms Glossary
Free Bonus
- Pricing Calculator — know exactly what to charge for your work Free Preview
Limited Time Launch Bonus
- 90-Day Business Roadmap — your step-by-step action plan broken into weekly tasks and monthly milestones
This bonus won't be included forever. Grab it while it's here.
Less than $4 per template!
One-time payment. Instant download. Yours forever.
Get the Starter KitYour Instructors
Co-Designed by Two Worlds
The Artist
Marco Bucci
Professional Artist & Creative Entrepreneur
With over a decade of experience turning creative passion into a thriving career, bringing the artist's perspective to every lesson.
The Strategist
Renee Walkom
Business Strategist & Operations Expert
Translating complex business concepts into actionable frameworks that artists can actually use, with a passion for helping creatives succeed.
Questions
Frequently Asked
The spreadsheet templates (Tracker, CRM, Calendar, etc.) come in both Excel (.xlsx) and Google Sheets formats. The text-based templates (Contract, Bio, Media Kit) are provided as editable documents. Everything is downloadable and works offline.
Not at all. All the formulas are pre-built - you just fill in the highlighted cells with your information. If you can type numbers into a cell, you can use these templates. Each one includes a short video walkthrough too.
Absolutely. These are your templates to use however you'd like. Add columns, change categories, adjust the wording - make them work for your specific business. The video walkthroughs show you how the formulas work so you can modify confidently.
Immediately after purchase, you'll get access to a course with download links for each template plus their corresponding video walkthroughs. You can download them as many times as you need.
This kit covers the operational basics, but if you're looking for strategy, guidance, or a more comprehensive approach to building your art business, we're working on something more in-depth. Get on our email list to hear about it first.